Like HARO, but for Local
Local Mentions
Earn mentions on local news sites, local blogs and local organizations’ pages by helping them make better content.
Local PR Newsletter
Why Local Mentions Matter
A mention names you or your business on someone else’s website without a link. It tells readers, and the AI tools that answer their questions, that a local publisher trusts you.
BrightLocal found that 27% of the sources ChatGPT cited in local answers were business mentions. [Dani: confirm you want stats on the page; link the study]
Ways You Get Mentioned
- Expert quote
- Author byline
- Reviewed by credit
- Contributor bio
How it works
How You Get Mentions
Sign up as a topic expert. Every business day, the Local PR Newsletter sends you publishers who are looking for an expert like you.
Sign up as a topic expert
Join the free Local PR Newsletter and say what you know: your field, your business and your area.
Read the requests
Each business day you get publishers who are looking for an expert like you.
Reply to the right ones
Pick the requests that fit your field, then work out the details with the publisher.
Help with their content
Contribute content, review content for accuracy and provide edits, or provide an expert quote.
Get mentioned by name
The publisher names you or your business on the page, as the expert behind the quote, the review or the article.
Local or national
Pick Where Your Publishers Are
Some experts want publishers near their customers. Others serve the whole US. Choose the area when you post your request.
Local Mentions
Publishers in your area: local news sites, local blogs, local organizations and small businesses near your customers.
National Mentions
Publishers anywhere in the US, for brands that serve customers across the whole country.
See National Mentions →Example
What a Local Mention Looks Like
A local TV station reports on storm damage and quotes you as the expert, with your name, your title and your business. Their viewers in your area see it.
Example: a local TV news story naming a roofer and his business
Plans
We Offer the Following
Local PR Newsletter
Recommended
Free
Join our free local PR newsletter where we include requests from publishers and topic experts that are actively looking to connect. Think of it as an email blast of publishers and topic experts who are posting a “help wanted” ad.
Self-Serve Local PR
Free
Get access to our local PR database and contact publishers or topic experts on your own who are open to working together.
Managed Local PR
Paid
Coming Soon: We manage the relationship between you and the publisher or topic expert. We help choose a topic and target keyword, create a content brief, have the copy written and ultimately published.
Coming Soon
FAQs
Frequently Asked Questions
What is the difference between a mention and a backlink?
A backlink is a clickable link to your website. A mention names you or your business without a link. Both come from helping publishers with their content.
How do I post a request in the Local PR Newsletter?
Publishers can post their request for a topic expert on the publishers page. And topic experts can post their request to connect with local publishers on the sources page.
Does it cost money to join the Local PR newsletter?
Nope! It’s currently free. That may change in the future.
Can I join the newsletter as a publisher or topic expert, or both?
You can subscribe to the Local PR Newsletter as a publisher, a topic expert, or both. If you join as a publisher, you will only be sent requests for topic experts looking to connect with a publisher. If you join as a topic expert, you will only receive requests from publishers looking for topic experts.
For Sources & Topic Experts
Start Getting Local Mentions
Are you a topic expert in a certain niche? Are you looking to connect with local publishers that will give you proper attribution and acknowledgement for your contributions?
Fill out the form and we’ll include your request in our email newsletter. Submissions will be added to the newsletter for the next business day.
Looking for national publishers instead? See National Mentions.